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Get real, make it virtual: tips from a digital stylist and a metaverse EIC

Fashion is an ever-changing business that requires constant adaptation to stay ahead of the game. But when it comes to fashion jobs, it might seem that there are only a few paths, such as being a designer, editor, stylist, photographer or buyer. Or have you missed something? These jobs are just a tiny portion of the entire industry. To demonstrate this, we sat down with fashion experts working in the careers of the future to learn about how they are working to integrate emerging technologies into new creative models and to find out which roles will become the most in-demand in the fashion-technology sector.

Investigating the careers of the future, Istituto Marangoni Milano's Front Row event brought together Svetlana Yakunina, digital stylist, and Gloria Maria Cappelletti, creative director of Red Eye World, aka the first metaverse magazine

Investigating the careers of the future, Istituto Marangoni Milano's Front Row event brought together Svetlana Yakunina, digital stylist, and Gloria Maria Cappelletti, creative director of Red Eye World, aka the first metaverse magazine

The conversation brought together Svetlana Yakunina, a digital stylist, Gloria Maria Cappelletti, the creative director of Red Eye World, aka the first metaverse magazine, and Rick Dick, an AI digital artist known for “subversively depicting the fashion industry in unexpected and funny ways,” as a Red Eye World interviewer once described him. 

Students attending Istituto Marangoni Milano's Front Row event with Svetlana Yakunina, Gloria Maria Cappelletti and Rick Dick

Students attending Istituto Marangoni Milano's Front Row event with Svetlana Yakunina, Gloria Maria Cappelletti and Rick Dick

You may now be wondering why these representatives from the creative sector sat together to provide a window into the specific skills and knowledge sought by brands and retailers in the coming years. Well, this happened because the Front Row event at Istituto Marangoni Milano, which has always brought together some of the biggest names in the industry to discuss the latest trends, dedicated the second day of the 2023 edition to the intersection between AI, metaverse and fashion. Simona Murialdo Sanchèz, Fashion Styling Programme Leader, moderated the discussion.

Initially, a host seemed to miss the “expert row” in San Babila School Fashion. However, everything became clear when the conductor called him, and Rick Dick’s voice filled the space. He prefers to show his work rather than himself, so he started to talk about how he became known on Instagram. “It’s all about speed,” he said. “When a product becomes trendy, I start working on it immediately.” He explained that AI helps him create his designs quickly and efficiently, making his work unique and captivating.

 

“It’s all about speed. When a product becomes trendy, I start working on it immediately” – Rick Dick, AI digital artist

Gloria Maria Cappelletti seemed to share, explaining how AI has transformed her working life. “I created a newsletter entirely made by Artificial Intelligence”, she said. Founder of Red Eye World, she’s passionate about creating a physical dimension in the digital world. “We’re facing an important turning point,” she stated, “a transition from two-dimensional to three-dimensional, with metaverses and artificial intelligence.”

 

“We’re facing an important turning point, a transition from two-dimensional to three-dimensional, with metaverses and artificial intelligence” – Gloria Maria Cappelletti, creative director of Red Eye World, the first metaverse magazine

At her side, Svetlana Yakunin spoke about how AI can personalise fashion choices for individual consumers. She’s the creator behind Honey Love Club, a community-driven digital fashion studio. She is the Head of Partnerships at Custom Mix, a company that creates digital experiences for brands such as Diesel, Casadei, and more.

 

The panel also addressed the issue of copyright concerns in the new technology. But they were optimistic about it, believing it’s all about inspiration, not theft. “You spend days in the platform giving them prompts for the final image,” said Rick Dick. 

In conclusion, the panel showed how AI is transforming the industry, making it more innovative and efficient than ever. It’s an exciting time for fashion, and seeing what new developments emerge in the coming years will be interesting.

Oh, almost forgot that ChatGPT, an artificial intelligence chatbot, made the interview questions. As I said, it is a great yet challenging time to work in fashion, even as an editor.

 

 

Sofia Sarandrea
Fashion Business, Digital Communication and Media, 3rd year, Milan
Course
Programme
postgraduate-Master's Degrees • Master's Courses