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The Course

Fashion & Luxury Brand Management

Become the guardian of luxury brands
Master's Degrees • Master's Courses
Postgraduate
MILANO
FIRENZE
PARIS
LONDON
DUBAI

These full time postgraduate level courses are highly specialised programmes that support participants’ careers the fashion, luxury and creative industries. They are designed for those who have already acquired specific skills in the appropriate area at undergraduate level, or for industry professionals who wish to deepen their knowledge of a specific subject area in fashion.

MILANO

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandisingmarketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

 

25 Sep 2023 - 20 Dec 2024
Italian · English  - Fee
Enrollment Fee
€5,500
Fee EU
€29,500
Fee non EU
€31,500
22 Jan 2024 - 20 Dec 2024
Italian · English  - Fee
Enrollment Fee
€5,500
Fee EU
€29,500
Fee non EU
€31,500

Validations

AFAM

Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

Programme Specification

Virtual Open Day Milano Fashion
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Metaverse Revolution
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BOF · Badge of Excellence

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. 

Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection.

Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital  media and e-commerce platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

 

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Future of Fashion and Luxury
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

FIRENZE

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandisingmarketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

25 Sep 2023 - 20 Dec 2024
Italian · English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,900
Fee non EU
€30,500
22 Jan 2024 - 20 Dec 2024
Italian · English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,900
Fee non EU
€30,500

Validations

AFAM

Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

Programme Specification

Metaverse Revolution
DISCOVER MORE
Watch the video
Discover the course
Learning focus
Possible career paths
BOF · Badge of Excellence

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. 

Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection.

Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital  media and e-commerce platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

 

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Future of Fashion and Luxury
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

PARIS

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. To support the strategy of a brand, the brand manager/marketing director must devise a development plan or a marketing strategy to enter new markets.

02 Oct 2023 - 13 Dec 2024
English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,900
Fee non EU
€30,500
29 Jan 2024 - 04 Apr 2025
English  - Fee
Enrollment Fee
€5,500
Fee EU
€27,900
Fee non EU
€30,500

Validations

Regent’s University London

Validated by Regent’s University London

For London further guidance can be found here
RNCP

Participants who successfully complete the Fashion & Luxury Brand Management course taught in Paris will receive the corresponding 'RNCP' title of: "Manager Marketing du Luxe", recognised by the French State by decision of France Compétences (French Ministry of Labour) of 10-11-2021. As recognised vocational training, level 7 RNCP corresponds to the competences of a Master's degree.

Open Day Paris
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Metaverse Revolution
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Watch the video
Discover the course
Learning focus
Possible career paths
BOF · Badge of Excellence

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

LONDON

This programme is for particpants whom have previous undergraduate level study or proven work experience, Students complete the programme with branding and management skills for various positions within the fashion, luxury and creative industries fully realising through both academic study and professional placement and projects the global luxury marketplace.

02 Oct 2023 - 13 Dec 2024
English  - Fee
Enrollment Fee
£4,400
UK Nationals or UK Domicile fees
£18,900
International fees
£28,000


· UK passport holders or UK domicile fees (EU Settlement scheme, indefinite to remain, dependant visas)
· International fees (For everyone else who requires a visa to study in London)

29 Jan 2024 - 30 Apr 2025
English  - Fee
Enrollment Fee
£4,400
Fee EU
£18,900
Fee non EU
£28,000

Validations

Regent’s University London

Validated by Regent’s University London

For London further guidance can be found here
Metaverse Revolution
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Scholarships Istituto Marangoni London
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Watch the video
Discover the course
Learning focus
Career opportunities
BOF · Badge of Excellence
Study Units

This programme will teach you how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of digital and social media and the consumer ‘experience’, the programmes presents a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.

The choice of fashion industry placement or professional project within the programme, gives you the opportunity to put theory into reflective and purposeful practice within the field of luxury. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of emerging technologies has changed the face of communication and this programme enables you to explore the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. 

  • Luxury Fashion Marketing & Communication
  • Digital Skills
  • Strategic Luxury Branding
  • Creative Branding & Innovation
  • Luxury Supply Chain Management and Goods and services
  • Managing Luxury and Finance
  • Digital Transformation for Fashion
  • Enterprise and Innovation
  • Setting up or transforming their own business
  • Brand Strategist
  • Brand consultant
  • Brand Manager
  • Business Analyst
  • Operations Manager
  • Marketing Manager
  • Digital Marketing Manager

We encourage students through creative innovation, enterprise and professional development to explore their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving.

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

  • Fashion & Culture
  • Luxury Marketing Strategies
  • Contextual and Cultural Studies
  • Strategic Luxury Branding
  • Research Methods
  • Industry Placement
  • Luxury Management
  • Dissertation

DUBAI

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

23 Oct 2023 - 20 Dec 2024
English  - Fee
Enrollment Fee
درهم AED16,000
School fee
درهم AED119,000

5% VAT must be added to all the fees.

Validations

Under accreditation by CAA

Students who successfully complete this 3-year program will be awarded a Bachelor's Degree under accreditation by the Ministry of Education-Commission for Academic Accreditation (CAA). Upon completion of the course, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits. Students who have obtained a high school diploma and completed 13 years of schooling are eligible to be enrolled in Year 1 of this three-year program.

Open Day Dubai
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Metaverse Revolution
DISCOVER MORE
Scholarship Istituto Marangoni Dubai
DISCOVER MORE
Watch the video
Discover the course
Learning focus
Possible career paths
BOF · Badge of Excellence

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation - this course addresses both areas; luxury branding together with business management and organisation skills. Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image. Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Finance and Wealth Management
  • Big Data, Analytics and Digital Disruption
  • Luxury expansion and growth
  • Future of Luxury
  • Experiential Marketing
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods
  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Operations manager
  • Retail supervisor
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

 

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

  • Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
  • Long-Term Value – The students' preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.

An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.  

Are you interested in one of the courses?