In a world dominated by digital media, images have irreversibly replaced language as the most powerful and pervasive vehicle for storytelling. With recognized top-level instruction, participants increase their knowledge of the most up-to-date techniques of visual communication with the aim of creating highly relevant integrated campaigns for advertising and brand strategy.
This two-year full-time course provides a broad education into sociological, cultural and creative contexts along with contemporary media channels to create memorable communication strategies able to resonate with the most evolved social imaginaries. This programme provides participants with the critical tools to investigate in depth the complex relationship between digital disruption, social change, image culture and new media. By deepening the knowledge of the most up-to-date techniques of visual communication with the aim of creating highly relevant communication campaigns, students learn to master art direction, with a specific focus on the dimension of digital communication and the creative use of the opportunities offered by new technologies and multimedia languages.
This course moves from a deep understanding of the evolution of communication boosted by the proliferation of new media, with the aim of training a new generation of communicators, expert in the art of visual storytelling and perfectly tuned in with social and cultural change. By investigating the complex nature of images through both a historical-critical reading and a research-based approach with specific attention to experimental communication languages and to the evolution over time of their symbolic value, participants become familiar with the main theories of sociology applied to communication, within the extremely fragmented scenario of new media. They also refine their ability to combine technical skills with methodological ones and sensitivity for content, for the creation of multifaceted communicative artefacts. By governing both the formal aspects of the project and the executive ones, students learn how to professionally conceive and manage the strategic dimension of a communication project, be it linked to the visual identity of a brand or the coherent declination of an integrated campaign across multiple digital media.
- Design for integrated communication campaigns
- Art Direction for Advanced Branding
- Multimedia Visual Languages
- Key Trends in Visual Design
- Sociology of Communication
- Digital Communication Manager
- Advertising Manager
- Branded Social Content Creator
- Content Developer / Content Manager for Publishing Houses
- Events / Exhibitions Project Manager